William Galeone's profile

GECKO DETERGENT CO. | BRAND IDENTITY



SCENERY
Life in metropolises epitomizes the essence of the city itself, as it encompasses a medley of noises, sounds, colors, actions, scenes, and narratives. 
The urban experience is a vibrant mosaic, weaving together the diverse fabric of modern existence. 
Embracing this lively tapestry makes one truly immerse in the heartbeat of the metropolis life.
Gecko, in this scenery, places itself as the city’s soul, helping and following who use it in his daily tasks.


CONCEPT
Colors as the primary concept to depict the frenzy, movement, and intricacy of city life. Vibrant hues and dynamic palettes mirror the bustling streets, reflecting the constant motion and energy. The interplay of shades captures the essence of urban complexity, creating a vivid visual representation of the metropolitan experience.



Study and research for the perfect synthesis of reptile scales, use of of the obtained elements in order to manage and compose visual spaces.


GECKO DETERGENT CO. | BRAND IDENTITY
Published:

Owner

GECKO DETERGENT CO. | BRAND IDENTITY

Published: